the new rules of golf marketing in
A CHANGING WORLD
The Game Has ChangeD Dramatically 
I don’t just mean players hitting 4-irons 250 yards. Rory hits his 4 iron further than most pros could hit their driver in the 80’s when the Tour average was a meek 256 yards. 

The business of golf has changed as well.
  • Waiting lists have vanished
  • Memberships in Europe and the USA are in sharp decline 
  • The number of new courses opening pales in comparison to the number of courses closing
  • ​Participation, depending on who you believe, is down 10-20% in less than a decade.
  • ​Online booking engines have changed the game 
  • Discounting has significantly lowered the price of the average round 
  • Meanwhile while the cost of running a course has increased just as dramatically
  • The customer too, especially the millennial, is looking for something different than the 1980’s version of a club “experience” most clubs are hanging onto for grim death.
ALMOST NOTHING THAT WORKED 2 YEARS AGO
WORKS NOW
Since I first wrote the Golf Marketing Bible in 2005. Even since the 2017 update things have changed dramatically almost everything is different now. The changes in marketing over the last two years are more profound than in the previous 30 years combined. Marketing tactics that worked for a decade or more have suddenly and massively dropped in effectiveness. 
  • Website traffic has fallen for 11 straight years. 
  • ​Facebook has come and gone as an organic communication, now showing posts to just 1% of your hard-earned fans. Just think of the time, money and effort you put into building that fan base over the last few years only to have the same 25-50 people see every post.
  • ​Twitter, Instagram, and Pinterest never made a dime for anyone in the golf industry. Yet, people waste their precious time posting and commenting and call it “marketing."
  • ​Meanwhile, the cost of Facebook ads, still useful for data collection are up 300% in two years and will rise again this year.
  • Email still works but with open rates at their lowest point ever and collecting new data, harder and more costly than ever; it’s a shrinking return. 
  • ​Five years ago, everyone was talking about the amazing power of marketing automation, the golf industry never even adopted it, and that too has lost some of its shine.
  • ​SEO is harder and more costly than ever.
  • ​Google Ads are going for double digits a click!
  • ​Newspaper and magazine ads are dead or dying.
  • ​No one uses golf apps unless it's a rangefinder on the course.
  • ​Bots? Even less exciting than trying to fix your banking problem, with your almost English-speaking friends in Bangalore!
AND TO MAKE MATTERS WORSE...
THE GOLF BUSINESS IS IN THE TOILET
As is the retail business, the magazine business, the taxi business and a hundred other businesses that have been rock solid for a century or more! Many iconic clubs will go the way of Kodak, Sears, Blockbuster, Saturn, and Netscape for one simple reason, they were not willing to change. 

They simply repeat the same business models of the past, when these models are already doomed to failure. To make things even worse, in the golf business those models are five years behind the times, to begin with. For example, 80% of the industry never did get social media, and that boat has sailed!

Einstein’s definition of insanity was, “People who do the same thing over and over and yet expect different results.” If your current marketing plan looks a lot like last year’s marketing plan, you are in for a very rough year!
It’s not too late to fix it, but you have to act fast…
IF YOU'VE READ MY PREVIOUS BOOKS
AND THINK YOU ALREADY KNOW IT ALL, THINK AGAIN...
The Golf Marketing Manual Is Very Different from Any of My Previous Publications
• It’s oversized 8.5 by 11 format
• It's almost 600 pages
• It's crammed with real world examples, case histories and samples you can steal and put to use at once.

This is new information, concepts, ideas and case histories that takes up where the Golf Marketing Bible 2017 Edition ended 3 years ago. Although that’s still worth a read as I cover many additional topics in that book).
IN THE GOLF MARKETING MANUAL
you'll discover
  • The phycological triggers that make golfers respond to your emails
  • ​How to put the Blue Ocean Strategy to work for your club and sail into an uncontested sea of profits
  • ​How to connect with and market to millennials, your most important market
  • ​How to deal with negative online reviews
  • ​Your retro secret weapon – why direct mail is killing it in an online world
  • ​The Social Media Revolution - Facebook is dead, here’s a powerful new way to do social media where 100% of your fans see your posts for FREE
  • ​How today’s golfers make buying decisions and how to make sure your club is directly in their path when they do
Exactly where to find your Missing 3,000 Rounds. I'll give you a step by step blue print that adds $168,000+ to your bottomline!
  • How to easily create Integrated Multi-Media Campaigns that dramatically increase response
  • ​My Copywriting Bootcamp will show you how to massively increase response to every email, landing page or flyer
  • ​How to build rock solid loyalty by connecting your club to a social cause
  • ​What to do when new laws, changes of service policy and algorithms cut your email open rates in half over night
  • ​​Retro marketing tactics most have discarded that pay huge dividends at almost no cost
  • ​​Re-branding your club with a great creation story
Thanks for giving me with an advanced copy to provide you with feedback from a UK perspective. Honestly, I am just blown away with the depth and quality of the material. If there was ever any doubt about who the world’s leading authority on golf marketing is this manual should kill the debate forever. I have already started re-tooling our entire marketing and am already getting stunning results from your “Back in the Game Campaign” after only three days. Two thumbs up from a traditional Scottish golf club as to the effectiveness of your strategies across the pond! 

Jim Callaghan, CCM, Largs, UK
  • How to turn members, guests, players or students into a social media marketing army working for you at no cost!
  • ​How to be the king of content and the golf authority in your town in just a few minutes a day!
  • ​Pricing strategies that rock
  • ​The critical importance of your social reputation and how to protect it
  • ​Industry trends problems and solutions
  • ​How to get your share of the lapsed ten million middle aged golfers steaming to your Door. I’ll show you the entire award-winning campaign
  • How to drive traffic with the right kind of images
  • ​Innovative strategies for private clubs
  • ​How to Generate $50,000 in sponsorship income at zero cost
  • ​Hundreds of examples of the world’s best golf marketing to steal or stimulate your own ideas
  • ​Special sections and examples for Daily Fee, Private club, Resorts and Golf Schools
This is a work of epic proportions that you will use as a reference to instantly improve all of your marketing. It will also provide you with the clarity and focus you need to make good strategic decisions about the future of your club. 
reviews
"As the manager of 11 courses in the highly competitive Southern California market I am always looking for an edge to give our clubs the advantage. The Golf Marketing Manual will do just that with your insights on millennials, private networks and content marketing alone. I have both versions of your Golf Marketing Bible, this manual surpasses both. I don’t know where you get all the great ideas from but keep them coming. Five stars from me it’s a must read for any GM or PGA, professional!" - John McNair, JC Golf, San Diego 

"Thanks Andrew, this is just going to be a terrific time saver because I’m going to steal everything. The sample sales copy and marketing campaigns alone are worth the books weight in gold and its’ not a lite book!" - Ali

"I was a huge fan of your Golf Marketing Bible. I could not have imagined you could produce something better. You did. It’s big, it’s bold, it’s out of the box as always and it’s the finest work you have ever produced. I will highly recommend it to all my colleagues in the business." - Martin Wellbourne

"Wow this is BIG! You could kill someone with this manual, LOL. I’ll be honest I didn’t read the whole thing, but I didn’t have to. I jumped right into the millennial chapter and the one on integrating my marketing campaigns. There is enough great info there alone to make an impact on my club. Can’t wait to read the rest." - Shaun Ball, PGA
advance reviews
"Thanks for giving me with an advanced copy to provide you with feedback from a UK perspective. Honestly, I am just blown away with the depth and quality of the material. If there was every any doubt about who the world’s leading authority on golf marketing is this manual should kill the debate forever. I have already started re-tooling our entire marketing and am already getting stunning results from your “Back in the Game Campaign” after only three days. Two thumbs up from a traditional Scottish golf club as to the effectiveness of your strategies across the pond!" - Jim Callaghan, CCM, Largs, UK
 
"Thanks Andrew, this is just going to be a terrific time saver because I’m going to steal everything. The sample sales copy and marketing campaigns alone are worth the books weight in gold and its’ not a lite book!" - Ali

"I was a huge fan of your Golf Marketing Bible. I could not have imagined you could produce something better. You did. It’s big, it’s bold, it’s out of the box as always and it’s the finest work you have ever produced. I will highly recommend it to all my colleagues in the business." - Martin Wellbourne

"Wow this is BIG! You could kill someone with this manual, LOL. I’ll be honest I didn’t read the whole thing, but I didn’t have to. I jumped right into the millennial chapter and the one on integrating my marketing campaigns. There is enough great info there alone to make an impact on my club. Can’t wait to read the rest." - Shaun Ball, PGA

Order Now and Up Your Game For 2020 and beyond.
You'll enjoy a massive ROI in little to no time at all.

Just $197 with FREE shipping in the USA. Others $20, OZ $40.

Next 50 buyers get a FREE consulting call with Andrew Wood, a $500 value!
Q&A WITH ANDREW WOOD
Who is This New Manual Written For?

Golf club owners, managers, PGA pros and resort managers. It is for anyone who wants to know the very best strategies to drive business in a fast-changing and difficult market. Because what worked two years ago doesn’t work today!

How Should People Expect to Benefit from Reading it?

In short, it will dramatically increase their response. More leads, more traffic, more engagement, which in turn will significantly increase their bottom-line. 

How is this manual, the Golf Marketing Manual different than The Golf Marketing Bible?

It’s very different. Things have changed so much in the last couple of years. This manual covers entirely different topics, different market segmentation, and different strategies. It’s very graphical and includes complete campaigns, so you can see how different pieces of the puzzle can integrate to give you superior results. It’s also an oversized format so we can get a lot more examples in there.

What Makes This a Manual Rather Than a Book?

It’s much larger and more interactive than a book, with specific action steps, 100’s of photos, more on-site examples. Roughly 100 pages of the 600 pages are an appendix of the best emails, autoresponders, sales letters and other collateral we have produced. There are extensive examples for daily fee clubs, private clubs, resorts and golf schools. It will save anyone in marketing a ton of time!

What are the biggest marketing changes?

Well for one, Facebook has gone away as a free way to reach golfers. While other social media like Instagram and Twitter never lived up to the hype and so clubs need to look for new ways to reach golfers socially.

How?

Through a combination of enhanced content marketing and setting up their own private social network. Sounds hard but it’s never been easier, in fact over a million companies did it last year in the US alone. Best of all it’s dirt cheap, easy to use and 100% of your fans see 100% of your posts. It's a tremendous opportunity for clubs to connect with players on a much more frequent and intimate basis, which in every case, will increase participation and loyalty.

What about reaching new players?

Millennials are now the most important market and we have dedicated a whole chapter on how to connect with them. At the same time, there are 10 million, middle-aged Americans with clubs in their garage. I detail an entire integrated campaign called, “Get back in the game” which I think is the best campaign I have ever produced. If we can get even half of them to play twice that’s 10 million more rounds.

You have a special offer as well, right?

We do, in fact, two. Get four of my best-selling books FREE, a $225 value, with your order. The books you'll receive are the Golf Marketing Bible, Golf Sales Bible, Golf Marketing Strategy and How to Make $150,000 a Year Teaching Golf.
Order Now and Up Your Game For 2020 and beyond.
You'll enjoy a massive ROI in little to no time at all.

Just $197 with FREE shipping in the USA. Others $20, OZ $40. Get $225 in FREE bonuses - four of Andrew's best-selling books for a limited time.
Q&A WITH ANDREW WOOD
Who is This New Manual Written For?

Golf club owners, managers, PGA pros and resort managers. It is for anyone who wants to know the very best strategies to drive business in a fast-changing and difficult market. Because what worked two years ago doesn’t work today!

How Should People Expect to Benefit from Reading it?

In short, it will dramatically increase their response. More leads, more traffic, more engagement, which in turn will significantly increase their bottom-line. 

How is this manual, the Golf Marketing Manual different than The Golf Marketing Bible?

It’s very different. Things have changed so much in the last couple of years. This manual covers entirely different topics, different market segmentation, and different strategies. It’s very graphical and includes complete campaigns, so you can see how different pieces of the puzzle can integrate to give you superior results. It’s also an oversized format so we can get a lot more examples in there.

What Makes This a Manual Rather Than a Book?

It’s much larger and more interactive than a book, with specific action steps, 100’s of photos, more on-site examples. Roughly 100 pages of the 600 pages are an appendix of the best emails, autoresponders, sales letters and other collateral we have produced. There are extensive examples for daily fee clubs, private clubs, resorts and golf schools. It will save anyone in marketing a ton of time!

What are the biggest marketing changes?

Well for one, Facebook has gone away as a free way to reach golfers. While other social media like Instagram and Twitter never lived up to the hype and so clubs need to look for new ways to reach golfers socially.

How?

Through a combination of enhanced content marketing and setting up their own private social network. Sounds hard but it’s never been easier, in fact over a million companies did it last year in the US alone. Best of all it’s dirt cheap, easy to use and 100% of your fans see 100% of your posts. It's a tremendous opportunity for clubs to connect with players on a much more frequent and intimate basis, which in every case, will increase participation and loyalty.

What about reaching new players?

Millennials are now the most important market and we have dedicated a whole chapter on how to connect with them. At the same time, there are 10 million, middle-aged Americans with clubs in their garage. I detail an entire integrated campaign called, “Get back in the game” which I think is the best campaign I have ever produced. If we can get even half of them to play twice that’s 10 million more rounds.

You have a special offer as well, right?

We do, in fact, two. The first 50 people who invest in the manuals get a consulting call with me worth $500.
Andrew Wood is The World’s Leading Expert in Golf Marketing
Andrew Wood Has a Passion for Maximizing Business and Personal Performance

Born in Oxford, England and growing up in the midland county of Shropshire, Andrew Wood immigrated to America in 1980 to peruse a career as a professional golfer. Unfortunately lack of talent held him back and he accidently found himself running a small karate school in Southern California. After struggling to survive for 18 months as a small business owner he decided to focus all his attention on marketing. This focus soon paid off and he quickly increased his income to six figures while still in his twenties.

His initial interest in marketing turned into a passion and he quickly turned the single school into a national franchise of over 400 units. After selling out of the karate business in the late 90’s he move to Florida where he founded Legendary Marketing, a business designed to combine his passion for golf and travel with his marketing expertise.

Legendary quickly built a name for itself in the golf industry with innovative websites, social media and online campaigns. Over the last decade Wood has worked with over 1500 golf clubs, resorts and developments, in over twenty countries. His clients include properties in the USA, Canada, England, Scotland, Ireland, France, Spain, Russia, the Caribbean and Morocco to name just a few.
Andrew Wood is The World’s Leading Expert in Golf Marketing
Andrew Wood Has a Passion for Maximizing Business and Personal Performance

Born in Oxford, England and growing up in the midland county of Shropshire, Andrew Wood immigrated to America in 1980 to peruse a career as a professional golfer. Unfortunately lack of talent held him back and he accidently found himself running a small karate school in Southern California. After struggling to survive for 18 months as a small business owner he decided to focus all his attention on marketing. This focus soon paid off and he quickly increased his income to six figures while still in his twenties.

His initial interest in marketing turned into a passion and he quickly turned the single school into a national franchise of over 400 units. After selling out of the karate business in the late 90’s he move to Florida where he founded Legendary Marketing, a business designed to combine his passion for golf and travel with his marketing expertise.

Legendary quickly built a name for itself in the golf industry with innovative websites, social media and online campaigns. Over the last decade Wood has worked with over 1500 golf clubs, resorts and developments, in over twenty countries. His clients include properties in the USA, Canada, England, Scotland, Ireland, France, Spain, Russia, the Caribbean and Morocco to name just a few.
andrew wood & legendary marketing
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