Who is This New Manual Written For?
Golf club owners, managers, PGA pros and resort managers. It is for anyone who wants to know the very best strategies to drive business in a fast-changing and difficult market. Because what worked two years ago doesn’t work today!
How Should People Expect to Benefit from Reading it?
In short, it will dramatically increase their response. More leads, more traffic, more engagement, which in turn will significantly increase their bottom-line.
How is this manual, the Golf Marketing Manual different than The Golf Marketing Bible?
It’s very different. Things have changed so much in the last couple of years. This manual covers entirely different topics, different market segmentation, and different strategies. It’s very graphical and includes complete campaigns, so you can see how different pieces of the puzzle can integrate to give you superior results. It’s also an oversized format so we can get a lot more examples in there.
What Makes This a Manual Rather Than a Book?
It’s much larger and more interactive than a book, with specific action steps, 100’s of photos, more on-site examples. Roughly 100 pages of the 600 pages are an appendix of the best emails, autoresponders, sales letters and other collateral we have produced. There are extensive examples for daily fee clubs, private clubs, resorts and golf schools. It will save anyone in marketing a ton of time!
What are the biggest marketing changes?
Well for one, Facebook has gone away as a free way to reach golfers. While other social media like Instagram and Twitter never lived up to the hype and so clubs need to look for new ways to reach golfers socially.
Through a combination of enhanced content marketing and setting up their own private social network. Sounds hard but it’s never been easier, in fact over a million companies did it last year in the US alone. Best of all it’s dirt cheap, easy to use and 100% of your fans see 100% of your posts. It's a tremendous opportunity for clubs to connect with players on a much more frequent and intimate basis, which in every case, will increase participation and loyalty.
What about reaching new players?
Millennials are now the most important market and we have dedicated a whole chapter on how to connect with them. At the same time, there are 10 million, middle-aged Americans with clubs in their garage. I detail an entire integrated campaign called, “Get back in the game” which I think is the best campaign I have ever produced. If we can get even half of them to play twice that’s 10 million more rounds.
You have a special offer as well, right?
We do, in fact, two. Get four of my best-selling books FREE, a $225 value, with your order. The books you'll receive are the Golf Marketing Bible, Golf Sales Bible, Golf Marketing Strategy and How to Make $150,000 a Year Teaching Golf.